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You want better energy, stronger performance, and healthy routines you can maintain. Busy schedules and conflicting nutrition advice can make it hard to know where to start—or stay consistent.
Chris Eschbach, PhD, founded 12th State Nutrition to turn nutrition science into practical habits. You get personal guidance and steady support to build a routine around your goals and everyday life.
Our “Plate-ish for the Day” approach gives you a flexible structure for eating well. Together, we choose manageable habits that fit your goals, preferences, and schedule.
We build on what you already do well, adjust when life gets busy, and focus on consistency over perfection. Your plan supports energy, performance, recovery, and body composition goals.
Chris brings decades of experience in physiology, nutrition, and coaching to every client he works with. He holds a PhD in Exercise Physiology and has spent his career bridging the gap between rigorous science and what actually works in real life.
His background spans academic research, wearable technology, and high-level coaching—giving him a rare perspective on how the body works, how behavior changes, and how to build sustainable habits outside of a lab.
Over his career, Chris has:
Chris also brings firsthand athlete experience to his coaching. He is a seven-time Ironman triathlete, a four-time Ironman World Championship competitor, an amateur national champion in long-course triathlon, and a former NCAA Division I swimmer and team captain. Across endurance sports, he has completed more than 250 races and earned over 50 overall wins.
What sets Chris apart isn’t just experience—it’s the ability to translate complex science into simple, sustainable strategies that fit real people with real lives.
Whether you want better daily energy, stronger performance, improved body composition, or healthier routines, we’ll help you turn your goals into manageable habits—with personal guidance along the way.
Discuss your goals, ask questions, and see whether coaching is a good fit.
Meet for a 60-minute kickoff and choose your first manageable habits. The kickoff is included in monthly coaching.
Build consistency through app check-ins, personal feedback, and regular coaching meetings.
Make nutrition practical, personal, and sustainable.
We help you build routines that support your health, energy, and performance through clear guidance and steady support. Your goals shape the plan, and we adjust it together as your life and needs change.
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