Nutrition Clarity. Expert Accountability. Real Progress.

From Science to Simplicity

You want to eat well, feel better, and make real progress—but between busy schedules, confusing advice, and endless quick fixes, it can feel overwhelming. We get it. That’s exactly why we built 12th State Nutrition: to bring structure, accountability, and clarity to nutrition so you can finally move forward with confidence.

Whether you’re an athlete, an endurance competitor, a busy professional, or leading a workplace wellness initiative, our programs meet you where you are and help you build habits that last.

Led by Chris Eschbach, PhD

Chris brings decades of experience in physiology, nutrition, research, and coaching to every client interaction. With a PhD in Exercise Physiology and a background spanning academic research, wearable technology development, and elite athletic coaching, Chris blends science with practical strategies that work in real life.

20+ years in research & coaching – Director of the Human Performance Lab for two decades.
Educator & leader – Former tenured faculty in Nutrition, Health and Human Performance; 20+ published scientific papers.
Industry experience – Senior roles with Valencell, Exponent, and the Consumer Technology Association.
Standards pioneer – Chair & Vice Chair of national committees creating wearable technology health guidelines.
CrossFit & fitness leader – GM at 12th State CrossFit and certified CrossFit Level 2 coach in Raleigh, NC
Athlete experience – 7× Ironman triathlete (4× World Championships), Amateur National Champion in long-course triathlon, 50× overall race winner. NCAA Div 1 swimmer (team captain).