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Help your members fuel their training, improve energy, and build lasting habits while creating a revenue opportunity for your gym.
Start with a six-week group challenge or offer ongoing individual coaching. We deliver the coaching and support. Your team introduces the service and connects interested members.
Available under your gym’s brand or 12th State Nutrition, with revenue sharing agreed before launch.

Your coaching helps members train well. Personalized nutrition support helps them connect that training with daily energy, recovery, and body composition goals.
We deliver the nutrition coaching, member check-ins, and ongoing support. Your team helps introduce the service and connect interested members.
Give members a defined path from getting started to ongoing coaching, with a practical approach that fits your gym’s community and brand.
Your members already trust your gym to guide their training. A partnership with 12th State Nutrition adds personalized nutrition coaching to support the work they’re doing.
Chris Eschbach, PhD delivers the coaching, including individual kickoff meetings, practical habits, app check-ins, and ongoing progress reviews. Your team introduces the service and connects interested members.
Add a nutrition service that complements your training and creates an opportunity for recurring monthly revenue.
Chris delivers the coaching and ongoing client support. Your gym introduces the service, connects interested members, and earns an agreed share of revenue from participating clients.
Member pricing, revenue sharing, branding, and responsibilities are agreed upon before launch.

Tyler A.
Better routines, feeling full, and improved energy

Lauren L.
Learned how to balance macros, portions, and habits after years of frustration.

Ashley V.
Increased strength, body composition progress, and confidence
We’ll discuss your members, current nutrition support, and what you want a partnership to provide.
Agree on coaching options, branding, pricing, and each team’s responsibilities.
Coordinate the launch and connect interested members with their nutrition coaching.
Please reach us at info@12thstatenutrition.com if you cannot find an answer to your question.
Chris delivers the coaching and ongoing member support. If your gym already has nutrition coaches, we can discuss supporting their delivery.
Yes. We can offer coaching under your gym’s brand or the 12th State Nutrition brand, with the setup agreed before launch.
Your gym receives an agreed share of revenue from participating clients. We establish member pricing, payment arrangements, and responsibilities before launch.
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